Signature Hardware – A Signature Style
We partnered with Signature Hardware to launch their first major brand campaign. The project was directed and creatively led by Poppy Gordon, who brought onboard Winnie Au as photographer for her refined, bold style. It follows three women and the design-driven spaces they call home, showing our approach from concept to final frame.
- Creative Direction
- photography
- Post Production
- Production
- VFX
The concept reimagined Signature Hardware’s magazine catalogue as a living, breathing world — transitioning from polished editorial spreads into authentic interiors shaped by personality and lived experience.
Page turns became fluid camera moves, guiding viewers seamlessly through each space while highlighting key products.
The campaign ran across TV, digital, OOH, and social platforms, supported by a robust image library created for long-term brand use.
All post-production was handled in-house, and from start to finish we worked closely with our editors Tyler Peck and Zoe Schack to shape the final films.
Take your space from ordinary to extraordinary with Signature Hardware.
THE SPOTS
PHOTOGRAPHY
Balancing Beauty & Authenticity
The visual language combined refined studio lighting with naturalistic shadows, grounded by solid color backdrops and a controlled tonal palette. Each character’s environment was anchored by a distinct color story, creating cohesion across the campaign while preserving individuality.
Graphic elements were used sparingly — subtle borders and callouts integrated to enhance, not distract.
Drawing from luxury editorial design, kinetic typography echoed magazine headlines, appearing and dissolving with intention. We developed the brand language from font selection through to the animated end logo reveal, creating a consistent visual style across every touchpoint.
The result is a campaign that feels polished yet personal — inviting audiences to see their own homes as expressive, design-forward spaces.
