NOODLED – MISSION BLUE
Speaking up about ocean preservation within the language of beauty. Noodled was created with Mission Blue, the organization established by Sylvia Earle that is fighting to create “hope spots”, protected national parks in the ocean, to protect ocean life from destruction.
As a visual dialogue between photographers Paul Wetherell, Ben Bugden, and hairstylist James Pecis, inspired by nature, Noodled parallels the forms of the ocean with the curves and behaviors of hair. With concept, art direction, and design by Kimberley Norcott, makeup by Athena Paginton, and the casting of beautiful individuals by Shelley Durkan.