NIKE SB
The official fit to move lookbook video features pro skaters Theotis Beasley, Fernando Bramsmark, Alex Olson, Luan Oliveira, and Paul Rodriguez. We created an interactive lookbook, capturing the action on a minimalist set using 35 go pro rigs to track around the skaters, featuring each athletes signature style from 360 degrees. The campaign photography and launch film, in which the same trick was performed by each athlete highlight their unique style of skate.

An interactive website and downloadable lookbook were designed for an experiential feature of the collection.