NIKE EPIC REACT – INSTANT GO
We were selected to help launch the Nike Epic React. – a running shoe that is lightweight, long-lasting, soft and responsive. The multiplatform campaign started with the press seeding event at the Jane Hotel hosted by Eliud Kipchoge, and also included a graphics package, animation, space design, product display & experience as well as playful editorial product photography.
It was all about the trial experience at the press events. Getting guests to try on the shoes and go for a run.
The editorial photography spoke to the product benefits and the personality behind the innovation.