1. Campaign Photography
  2. Casting
  3. Music Composition
  4. Post Production
  5. Production
  6. Social Media

We collaborated with New York Sports Club to help them reinvigorate their social media presence. Our campaign was brought to life via photography, GIFs, Workout of the Day videos, :15 / :30 / :60 TVCs, and a design guide.

Selecting photographer Tim Barber and director Ritesh Gupta, we created a high energy world where fitness models, trainers and community members alike showed their love and passion for fitness as well as the NYSC legacy.

Using fun gifs and simple how-to videos, we were able to highlight the precision and drive used while sweating it out in the gym and give audiences some pointers for their workouts.

The whole campaign was captured over a 2 day period, in which we were able to document all the people of the community that make up the NYSC family.