We collaborated with New York Sports Club to help them reinvigorate their social media presence. Our campaign was brought to life via photography, GIFs, Workout of the Day videos, :15 / :30 / :60 TVCs, and a design guide.

Selecting photographer Tim Barber and director Ritesh Gupta, we created a high energy world where fitness models, trainers and community members alike showed their love and passion for fitness as well as the NYSC legacy.

Using fun gifs and simple how-to videos, we were able to highlight the precision and drive used while sweating it out in the gym and give audiences some pointers for their workouts.

The whole campaign was captured over a 2 day period, in which we were able to document all the people of the community that make up the NYSC family.