1. Art direction
  2. Concept
  3. Creative Direction
  4. Script

Inspired by the Taoist story of the Butterfly. This minimalist and surrealist visual poem for models.com portrays the self-interrogation of our protagonist and was directed by Jason Kibbler.


“Once upon a time, I dreamt I was a butterfly, fluttering hither and thither, to all intents and purposes a butterfly. I was conscious only of my happiness as a butterfly, unaware that I was myself. Soon I awoke, and there I was, veritably myself again. Now I do not know whether I was then a man dreaming I was a butterfly, or whether I am now a butterfly, dreaming I am a man.”